UX & Product Designer crafting simple, intuitive, and impactful digital products.
SCOTTSDALE 311
Overview
Scottsdale 311 is a UX/UI concept designed for the City of Scottsdale's public-facing service request app, giving residents a fast, guided way to report civic issues — potholes, illegal dumping, abandoned vehicles, streetlight outages, and more — directly to city administration.
The experience takes a resident from onboarding through submitting a request with photo evidence and a pinned map location, then keeps them informed with status tracking and push notifications until the issue is resolved, alongside secondary services like parking, community programs, and local news. The dashboards transform complex government data into actionable insights using KPI cards, interactive charts, maps, tables, and drill-down capabilities. Built with a responsive bilingual experience and RTL support, the solution helps decision-makers quickly identify trends, monitor service delivery, and make informed decisions without relying on manual reports.
The experience takes a resident from onboarding through submitting a request with photo evidence and a pinned map location, then keeps them informed with status tracking and push notifications until the issue is resolved, alongside secondary services like parking, community programs, and local news. The dashboards transform complex government data into actionable insights using KPI cards, interactive charts, maps, tables, and drill-down capabilities. Built with a responsive bilingual experience and RTL support, the solution helps decision-makers quickly identify trends, monitor service delivery, and make informed decisions without relying on manual reports.
My UX Contribution
- Simplified the reporting flow to a single screen — consolidated service selection, location confirmation, photo upload, and issue description into one "Create 311 Services" form, removing unnecessary steps between a resident spotting a problem and submitting it.
- Designed a transparent tracking system — structured the Track and Notification screens so every request shows a clear status (In Progress / Resolved) with timestamps and city responses, closing the loop and building trust in the reporting process.
- Balanced civic identity with everyday usability — incorporated the City of Scottsdale's visual identity (seal, brand colors) into a clean, mobile-first UI, while keeping frequently used services (Pothole Repair, Street Cleaning, Animal Control, etc.) one tap away from the home screen.